A major brand will introduce refillable packages in the U.S. this month.

According to a recent article on RecyclingInternational.com, Proctor & Gamble will be introducing a game-changing package in the U.S. soon. They have created a line of refillable, recyclable paper tube packages for their consumer favorite deodorants, Secret and Old Spice. It’s an easy-to-use product made of 90 percent certified recycled paperboard. The packages are aluminum-free and manufactured without any single-use plastic, and according to the developer, they are one of the most affordable refillable options on the market today.

Quoted in the article, Freddy Bharucha, senior vice president of P&G Personal Care, said, “We know the most sustainable choices for consumers are not always the most affordable, and that limits the impact we can have on our environment. By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.”

The product features the signature push-pop design, releasing the product with a twist. When the consumer has used up the deodorant, the empty paperboard tube can be recycled, and the outer package can be refilled with a new one. P&G says they are confident that this no-hassle packaging and ease of recycling will help convince customers to commit to using the product.

Read about this new development in refillable, recyclable packaging here.

It’s amazing what can be achieved when you make sustainability a priority, isn’t it? A product like deodorant remained unchanged for decades until someone took the time to look at it and see how it could be made less wasteful—and in the end, the solution was cost-effective, too! Is your product as green as it could be? It’s not just good for the environment, it’s what customers demand. Give AMGRAPH a call, and let’s take a look at your options for the cleanest, most environmentally responsible packaging.