An expert in ergonomics talks about how these products must advance to address the crisis. recently conducted an interview with renowned ergonomics specialist Bryce Rutter, PhD. Dr. Rutter is the founder and CEO of Metaphase, a company that specializes in the ergonomic design of hand-used products, and he is considered to be among the world’s leading experts in the field.

In the interview, Dr. Rutter addresses how packaging for beauty products must evolve in light of the COVID-19 pandemic. How will brands address the need for hygiene while at the same time developing packaging that is designed to be touched? Will future cartons instruct consumers where to grip and how to open safely to minimize contamination?

In light of COVID-19, how we interact with objects has changed, and Dr. Rutter says that the impact on user experience may be profound. Hygiene, ease of use, and sustainability all are matters to be considered. With elevated levels of online shopping, cartons must protect products for shipping while at the same time keeping them clean and safe.

The in-store experience for beauty products is also being affected. Open testers and sampling bars are no longer available because of cross-contamination. Those demands are now being filled by modified single-use packaging. “We need to think about the retail experience much like what the pharmaceutical companies did several years ago, more as a unit-dose applicator,” said Dr. Rutter. “I try it, I throw it away.” He also envisions a no-touch dispensing system for those single-use packages.

See the full interview with Dr. Bryce Rutter here.

Throughout the COVID-19 crisis, we at AMGRAPH have worked to stay on the cutting edge to meet rapidly changing packaging demands. We know our customers are striving to deliver a strong brand message and an exceptional consumer experience while at the same time protecting the products and increasing hygiene and safety. We understand that challenge, and we have the tools and expertise to help. If this is a problem your company is trying to solve, call us today!